"Ester Rada has a powerful soul voice and a dramatic, eclectic style that reflects her history."
- The Guardian
Ester Rada’s cross-cultural sound is a deep reflection of the Israeli born Ethiopian’s heritage. Growing up in a highly religious Jewish family in more than modest conditions in one of the roughest neighborhoods of Israel, gave Rada the drive to change her way of life and fulfill her dream of creating music.
Critics describe her genre mixing sound as "gracefully combining Ethio-Jazz, funk, soul and r&b, with mixed undertones of black grooves".
Ester is currently finishing work on her debut album, after releasing her acclaimed first self-written and composed solo EP called "Life Happens" produced by Israeli producers Kuti (Kutiman/ThruYou) and Sabbo (Soulico), at the beginning of 2013.
Shortly after releasing her EP the world discovered the potential of singer, songwriter, performer, and persona Ester Rada. Ester’s increasing popularity saw her tour the US, Canada, and Europe, and most recently the highly respected Glastonbury Festival.
She warmed up for Alicia Keys at her Israel concert, in front of 8500 people, receiving amazing critics from Alicia herself saying, "She is amazing".
Her video "Life Happens" is aired these days on MTV France, East Europe, and Israel, as well as on Vh1 UK.
With strong influences from early 20th century soul power women such as Nina Simone and Ella Fitzgerald, a vocal range like Aretha Franklin; as well as a great appreciation for more contemporary black diva’s like Eryka Badu, Lauryn Hill, and Jill Scott; Rada is bringing a new voice to soul that is already spreading worldwide.
Music critics are hailing her songwriting, performance, and release, and more great things are about to come.